Business Seminar: Retail 103

The Small Business Development Center, the City of Pacifica & the Pacifica Chamber of Commerce Hosts: Business Retail Series
Retail 103

Visual merchandising encompasses the way that you present product to grab the customer's attention. It can be specific promotional displays that introduce a new product or point attention to a specific brand, or how the product is presented on your shelves. Strategies to create effective visual marketing displays can help you maximize the impact of your retail floor 
space and your profitability. The free class covers visual merchandising and how it is also tied to your marketing efforts. This class is targeted to start-up as well as established retailers. 

Instructor: Paula Mattisonsierra is the Retail Marketing Business Advisor with the San Mateo Small Business Development Center.